How a wine glass can make your drink taste better??

How do you make an average wine taste better than average? Invest in some great glasses to drink it from.

(Please note this picture is not meant to infer that this label is an average wine)

Now I am sure you are thinking, "Hold on, wait a minute, what does a glass have to do with the taste of the wine I am drinking?" Well the short answer is EVERYTHING!

Sure glasses have an esthetic quality to them, for instance if I had a nickel for everytime a customer picked up one of our PURE glasses and said, "Wow, this glass is so different!" I would be rich.

So why are glasses made to look a certain way?  Let's look at a very iconic glass, the one made for Coca Cola.

So many of us see this glass and are reminded of that Coke taste.  The way the bubbles pop up out of the glass and tickle your nose as you raise it to your mouth, the aroma of all those magical ingredients and then finally the way the glass knows how to pour it's contents directly to the taste buds of your mouth so you experience the flavor exactly as it was formulated to taste.  Now is that all by accident?  Of course not.  Coke paid big bucks to a glass designer to make a glass that would make drinking Coke an exceptional experience, or as Coke would put it refreshing!

Schott Zwiesel has taken the time to not only make glasses that look incredible, but that actually direct the liquid in the glass to the right point on your tongue and that allows your nose to get in there and smell and to let the wine aerate in the glass.  ALL of these factors are carefully considered so that the final product allows you to get the most out of your beverage. 

Still not a believer?  This weekend, why not pick up a bottle of your favorite wine and a set of Schott Zwiesel wine glasses.  First pour a glass in your regular wine glass and take a sip.  Enjoy it for all it's notes.  Then pour that same wine into the Schott Zwiesel glass and taste the difference.